Networked Journalism
With the popular surge in UGC and citizen journalism, providing news content is developing into something of a coalition of the willing.
But without a unique slant on the day's events, how can one news organisation have ownership over its output and avoid being overwhelmed by audience rewrites?
The simple answer is moderation.
The complex response requires a complete adaptation of the newsroom that sees all journalists holding conversations with their key contacts, accepting feedback and stories from their audience, and building a network of sources which feed into the organisation's news output.
Networking is a concept embedded in the DNA of every journalist, so it seems logical that new tools and methods of networking will be embraced and exploited. Yet again, those who don't embrace the new gadgetry could easily find themselves lagging behind their tech-savvy rivals.
01:06
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