Showing posts with label Orange. Show all posts
Showing posts with label Orange. Show all posts
Digital Stories
Some of the digital stories put together for Capture Wales are quite magical. But what struck me was how the digital story concept has already perforated our TV and cinema screens thanks to Orange.
In July the mobile phone firm launched a global ad campaign rumoured to cost £90m, using the "I am" slogan as part of its new international brand.
In July the mobile phone firm launched a global ad campaign rumoured to cost £90m, using the "I am" slogan as part of its new international brand.
The Orange campaign also encourages conversations within the community and social interaction off the back of its digital stories, thanks to schemes like RockCorps - a festival that people can only go to if they enroll on an Orange community volunteering scheme beforehand.
03:27 | Labels: Caputre Wales, Digital Stories, Orange | 0 Comments
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